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04.06.10 - Paperless Pros Launches Their New Payroll Services Company With The Help Of Their Spokeskey and Mascot “Les” PDF Print E-mail

Paperless Pros, a new subsidiary of Greystone Staffing, has chosen Presentations Plus to help them launch their new business venture…a payroll services company designed to go head-to-head with the industry giants, ADP and Paychex.

The first item to be developed for this launch was a two and a half minute video, featuring an animated character named “Les” coming to the rescue of a Human Resources administrator. Through a series of streamlining processes that minimize paperwork while putting vital data into instantly available data bases, the video teaches the HR professional how to do “More With Les.”

The endearing character and cleaver play on words were quickly put to work in the development of several other marketing tools including all new stationery & business cards, a new web site, print ads, flyers and online promotions, a desk calendar, and even a giveaway figurine of “Les.”

With several new projects in the wings and orders for the new payroll services coming in at a rate that is almost taxing the company’s resources (a very good problem to have), the entire market launch has been deemed a giant success!